Why websites fail 

Many small business owners have high hopes for their website when it first goes live, but within a few months many are left disappointed with the results. There are a number of reasons for this: 
 
Unrealistic expectations 
You are not pro-active enough. 
You do not include your web address in all of your marketing materials. 
You do not regularly update your content. 
 
Your site is not search engine friendly 
If your website SEO is not up to date, it may not be optimised for search engines, meaning people won’t be able to find you when searching on Google. 
 
You have a self built site 
If your website was not built by a professional, it may not be easy for search engines to find, and may not have the right look and feel to attract visitors. 
Your content is targeting the wrong people 
Your website is attracting the wrong audience for your services or products, resulting in no further action from visitors to your site. 
 
Your site doesn’t offer anything 
You need to give people a reason to want to visit your site repeatedly – such as promotional offers. 
 
You can’t easily make changes to your site 
If you don’t edit your site this will negatively affect your search engine optimisation. 
 
Your present site does not have XML mapping 
All websites need to have XML site mapping so that Google and other search engines recognise any changes that you make to your site in order to rank you higher. 

What is local search? 

Local search is growing in importance online. Local search is the ability to search for and find businesses and organisations in the nearby area. 
 
Search engines such as Google, Yahoo, and Bing offer local search options that make it easier for people to find products and services or businesses and organisations that are close by. This in turn helps to improve the ranking of websites that contain local information in their content. 
 
Catering to local searches provides real opportunities for small businesses, provided the necessary steps are taken to maximise your website - itseeze North Devon can help you with this. 

Why is having an editable website important? 

With an itseeze website, regularly updating and editing your content is just that - easy. You can add images and files, change text and promotions, rearrange your pages and more, all in seconds. You don't even need any prior technical knowledge or specialist software to do so. 
 
This is important because search engines favour websites that are frequently updated, and the more changes you make to your website, the more new content you create for the search engines to find. 
 
This will in turn help you to rank better in search results, as active websites are rewarded with higher positions. 

How can I get more traffic for my site? 

Set up a Google My Business account 

By setting up a Google My Business account, you can expand your reach in local searches and provide customers with easy access to your contact information. 

Offer visitors a compelling reason to return to your site 

You will fill your customer base with return visitors if you reward customers for their loyalty with special offers and constantly add fresh content to your site. 

Increase exposure to your website for free 

Get your website added to free listings and directories that are specific to your industry or your local area to make it easier for customers to find you online. 

Call now for a free demonstration - 07890 633458